Friday, February 19, 2010

Madmen Opening Women's Wallets: Show Style Branding and Shopping

As a person who enjoys an older form of period drama like The Tudors and Rome, it is not the easiest to find the gorgeous clothes of Henry VIII or those wicked feathered helmets of Lucius Verinus. On the other hand, if you are one for one of the countless CW love octagon shows like One Tree Hill or Gossip Girl or have a soft spot for the vintage wit of Madmen and are wondering "where can I buy/find something like what she/he's wearing?" then the networks and their publicity will lead you right to it.

This particular video focuses on one of Mad Men's characters and her classy vintage wardrobe and how the common viewer could purchase a close substitute for a low price. This video is one of a series known on YouTube as Fashion411 which looks at celebrity and show fashions and clothing. I recall this method of branding and advertising being done on shows like Entertainment Tonight and Magazines like Vanity Fair to brand and price the clothing items at their high end price, or their box store deals. One thing always bothers me when I observe this branding phenomenon, are some shows watched for the clothes or general style? Has the plot of these Neo-soaps become a background neccessity while people gawk at the clothes. Sounds like ''style pornography'' to me rather than a respectable source of entertainment.

The Internet has taken this TV/Film wardrobe labelling craving to the next level as sites like SeenON do nothing but advertise for the clothes shamelessly paraded on these shows. Some television networks that make a living out of beautiful people like CW have an entire section devoted to Styles on each of their hit shows. So for those gentlemen who want to class up a night out at the bar, or your next polo match with some Sweater Vests worn by Chuck Bass from Gossip Girl, these links are for you.

One thing is for sure, when Bond 23 comes out, I will be looking at the pricetag of his latest cuff links...Just saying.

Christian A.V. Petrozza


Share/Bookmark we ♥ sharing

No comments:

Post a Comment