On July 24th 2010 Director Kevin MacDonald and Producer/Director Ridley Scott posted an international challenge on Youtube for anyone, with any camera, to film that exact day, morning to night, and show us, Life in a Day.
The objectives for those filming around the globe were prompted by questions like "what do you fear?", "What do you carry in your pockets?", "Where do you work?", and so on. This footage would be edited down into a 90 minute film to be screened at the Sundance film festival.
The objectives for those filming around the globe were prompted by questions like "what do you fear?", "What do you carry in your pockets?", "Where do you work?", and so on. This footage would be edited down into a 90 minute film to be screened at the Sundance film festival.
Photocred- Christian A.V. Petrozza
I had personally partook in the venture and filmed a few tapes of footage upon the designated day. In total, the amount of footage that was collected from around the world consisted of over 4,500 hours. Although I was happy to find out one of my clips made it into the top 100 hours, it did not make it into the final cut, but their end product was impressive. Last night, Life in a Day was screened at the festival and was also live streamed on their designated Youtube Channel for the whole world to see. The concept and ability to simultaneously show the world people, places, and opinions they had never seen or experienced before made the "eventness factor" of watching it on my simple laptop mind-blowing. The film was intended to be a way of developing human interaction and understanding of different people, classes, cultures, dreams, and beliefs. From the gardener of an oil prince in Dubai, to a living-large American speeding in a Lamborghini, the film as captured by countless people around the world, makes us laugh, cry, cheer, and fall in love.
The intention of using virality as a means of international unity and understanding was used to its full potential by the team of Life in a Day and much like the films made by Ridley Scott, convey a fair, engaging, and loving view of all people, places, and things. This new avenue of producing a mainstream production through a viral vein has given a whole new interaction with Hollywood and the world, rather than Hollywood versus the World.
Christian A.V. Petrozza
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